Malia Lazu

EVP, Chief Experience and Culture Officer & Regional President, Berkshire Bank

Malia Lazu is EVP, Chief Experience & Culture Officer at Berkshire Bank responsible for creating and executing new community based programs. Prior to her appointment, Malia founded and led the Urban Labs, a firm dedicated to helping companies create brands that are culturally competent and attuned to shifting racial demographics. Ms. Lazu’s deep work at the intersection of community, culture, art, politics and business has earned her a reputation as a person who can create sustained change.

Malia Lazu is EVP, Chief Experience & Culture Officer at Berkshire Bank responsible for creating and executing new community based programs. Prior to her appointment, Malia founded and led the Urban Labs, a firm dedicated to helping companies create brands that are culturally competent and attuned to shifting racial demographics. Ms. Lazu’s deep work at the intersection of community, culture, art, politics and business has earned her a reputation as a person who can create sustained change.

Website
www.theurbanlabs.com