Safi Bahcall: Loonshots

Physicist and biotech entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about radical breakthroughs. Bahcall shows why groups will suddenly change from embracing wild new ideas to rigidly rejecting them. Mountains of print have been written about culture, yet Bahcall argues that small shifts in structure control these transitions, the same way that temperature controls the change from water to ice.

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