Rethinking and Reinventing Content Creation

SAT, NOV 2, 2019 (1:05)

No matter where you stand in the creative economy, change is the new normal. Chances are you’re challenged with new ways to think about your work, and how you work, on a regular basis. The volume of quality opportunities available, the way people choose to watch content, and shifts in production technology, mean we’re all working harder and faster than ever.

Avid CEO Jeff Rosica offers a presentation and will lead a discussion about why rethinking and reinventing how we do what we do together is the best way to thrive in an ever-changing media and entertainment industry.

Image: Mass Production Coalition &

+ BIO: Peter Norton

Assistant Editor at WGBH.

+ BIO: David Colantuoni

David Colantuoni is the Vice President of Product Management at Avid. Prior to joining Avid in 2008, David—an Emerson alumnus—served as the Director of Product Development at Boris FX.

+ BIO: T. Woody Richman

T. Woody Richman was the editor, co-writer and co-producer of the Academy Award-nominated and critically acclaimed How to Survive a Plague. He co-produced and edited the Academy Award-nominated and Sundance Grand Jury Prize-winning documentary, Trouble the Water. A long time collaborator of Michael Moore, Woody edited Where to Invade Next, Capitalism a Love Story, Fahrenheit 9/11, winner of the Palme d’Or, and was associate editor of Academy Award-winning Bowling for Columbine.

Woody has cut several other independent narrative features, including Sooni Taraporevala’s Little Zizou and Destination Unknown. Woody co-produced and edited Congolese director Selé M’Poko’s award winning debut comedy feature, John of God the Movie. He also produced Gloria Carrión Fonseca’s Nicaraguan documentary, Heredera del Viento, premiering at IDFA this year. Woody began his career working as an assistant editor in the cutting rooms of Nick Gomez, Spike Lee and Oliver Stone.

+ BIO: Gretchen Taipale

Gretchen Taipale oversees Content Production at Hill Holliday, one of the country’s largest advertising agencies. Seeing a need for quick-turn content and quality in-house production, she built and runs Brigade, the agency’s robust content production team. Brigade’s group of videographers, animators, editors, photographers and producers offer a scalable content solution for major brands including Bank of America, Frontier Communications, Boar’s Head, Harvard Pilgrim Healthcare, Optum, Novartis, and Party City. Their range of work includes studio production, documentary-style storytelling, and full scale activations, such as a recent award-winning project for Know Celiac.

+ BIO: Steve Audette

Steve Audette has been editing documentaries for over two decades. With more than 60 production credits, his work has contributed to many Emmy Award-winning films, as well as Peabody and DuPont Columbia Award-winning programs.

+ BIO: Jeff Rosica

Jeff Rosica was appointed CEO of Avid in February 2018. He joined the company in 2013 as Senior Vice President of Worldwide Field Operations and later became Senior Vice President, Chief Sales and Marketing Officer. He has more than 30 years of experience in broadcast, media and entertainment technology, which includes a variety of senior leadership roles for Thomson/Grass Valley and Philips Electronics.

Massachusetts Production Coalition