Dov Seidman has built a career, and pioneered an industry, around the idea that the most principled businesses are the most profitable over the long term. Fourteen years ago, long before Enron, Dov founded LRN with a powerful vision that the world would be a better place if more people did the right thing. From that basic notion, he has grown a successful company that has helped to shape the ways millions of employees, managers and leaders behave and interact all over the globe. Dov is recognized as a thought leader on a range of topics - from achieving significance, not just success, in our new 21st century world, to the importance of trust in personal and business dealings to succeeding with both principles and profits in mind. In the wake of the corporate scandals that rocked global business, Dov testified in 2004 before the U.S. Sentencing Commission, arguing that check-the-box, compliance-only approaches were insufficient. Only by focusing on the underlying corporate culture could scandals be avoided. His views helped shape the amendments to the Federal Sentencing Guidelines. In 2007, his book, HOW: Why HOW We Do Anything Means Everything in Business (and in Life), was published by John Wiley & Sons, detailing years of thought about business cultures, philosophy and success.