Drive: The Surprising Truth About What Motivates Us

WED, JAN 6, 2010 (50:04)

Business and technology writer Daniel Pink explores what makes us most productive, and discusses his new book, Drive: The Surprising Truth About What Motivates Us. In Drive, Pink explains that the secret to high performance and satisfaction in today’s world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does–and how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it’s precisely the wrong way to motivate people for today’s challenges.

+ BIO: Daniel Pink

Daniel Pink has written widely on business and technology for publications including The New York Times, Harvard Business Review, Fast Company and Wired, where he serves as a contributing editor, and he lends his expertise to broadcast journalism on CNN, NPR, CNBC, ABC, and numerous other networks nationally and internationally. From 1995 to 1997 he served as chief speech writer for US Vice President Al Gore, and has also worked as an aide to US Secretary of Labor Robert Reich. His previous books include the bestseller A Whole New Mind: Why Right-Brainers Will Rule the Future and the graphic novel-career guide The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need.

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