John Carroll is Assistant Professor of Mass Communications in BOston University’s College of Communications. A veteran of both the advertising and journalism worlds, Carroll served as executive producer of news programs at WGBH-TV in Boston and as producer/panelist on the daily show Greater Boston and the weekly program Beat the Press. He currently serves as media consultant at WBUR. Over the past 20 years he has also written extensively on advertising and the media as a regular columnist for the Boston Globe and Adweek magazine, and as a commentator on WBUR-FM and National Public Radio. Carroll has won numerous national and regional journalism awards, including the RTNDA’s Edward R. Murrow award for writing, the National Press Club’s Arthur Rowse award for press criticism, and multiple New England Emmys for commentary and news writing. In addition, he spent almost two decades as a creative director and consultant in the advertising industry.