Nicola Williams founded The Williams Agency in 1995. Nicola, with over 20 years of industry experience and international respect, is recognized for superior problem-solving, project management, relationship building, and strategic planning skills. She has a strong marketing background in marketing management, market research, brand development, advertising, public relations, sponsorship development, and event promotions. She is passionate about making a difference and is constantly sought after for public engagements. Williams was the producer and one of the founding organizers of the Boston Local Food Festival, Boston’s premier food event and top 10 food events in the City. She is the brainchild of Boston JerkFest and Vermont JerkFest, Caribbean-style foodie events that launched in 2013 and 2015 respectively.