Cord Cutters, OTT, VOD, WTF?

SAT, NOV 3, 2018 (1:16)

In a media landscape with more choices than ever before, the consumer is clearly in control and they want what they want, when they want it. What does this mean for content providers – publishers, entertainment networks and even brands? How do they engage the modern consumer and still run a profitable business? What are they doing to tip the scales back in their favor? Hear from thought leaders from some of the foremost publishers in today’s entertainment world to hear how they’re generating compelling content that connects. Image: pexels.com

+ BIO: Katie Gowdy Pridham

Katie Gowdy Pridham is the Head of Brand Partnerships at Girlboss where she is responsible for building the company’s commercial strategy and creating value-driven marketing programs for brand partners. Before joining Girlboss, Katie was the Executive Group Director at Refinery29 where she oversaw strategic partnerships and helped scale its sales force. On Refinery29’s partnership team, Katie helped create award-winning programs, built new revenue models and identified complex business opportunities that resulted in strategic solutions for brand partners. During her tenure, Katie helped grow the business by 4000% percent, from a 30-person company to over 500 people. Prior to Refinery29, Katie was at New York Magazine, and ELLE.com. massmediaexpo.com

+ BIO: Jason Rosenberg

Jason is a digital media industry veteran with a decade of experience that includes time on both the agency and publishing sides of the business. Since joining Funny Or Die in early 2013, his chief focus has been the creative development, production and distribution of branded content programs ranging from custom videos, articles, native social campaigns, and live events. As Director of Brand Partnerships, Jason has worked with brands big and small across nearly every category including Entertainment, CPG, Apparel, QSR, Alcohol, Travel and Retail. massmediaexpo.com

+ BIO: Keith Orlowsky

Keith leads cross-channel creative solutions for an array of clients across categories including retail, telecom and financial services. He helps brands tell stories that translate to improved perceptions, higher engagement and conversions. Keith has done that with a variety of clients including the development of a millennial-targeted content series with Vice, called the Business of Life, that helped talk to millennials about the world of financial education on their terms. It ultimately generated over 6MM views and built positive perceptions to a very skeptical audience.

Partner
Massachusetts Production Coalition
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