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George Lakoff

writer, professor, cognitive science, UC Berkeley

http://www.pbs.org/now/politics/lakoff.html

For nearly 40 years, George Lakoff has been one of the world's best-known linguists. Professor Lakoff is widely recognized for his research on metaphorical thought, the embodied mind, and the structure of language. But in recent years, his application of cognitive science and linguistics to politics has brought him to national attention. [more]