Power of How: Redefining Corporate Culture

TUE, MAR 28, 2006 (1:17:58)

In a world of increasing homogeneity and commoditization, Dov L. Seidman argues that how one does business or conducts oneself is one of the few remaining great opportunities for differentiation, competitive advantage and personal fulfillment. He cautions against allowing the hyper-connectedness and hyper-transparency of our 21st-century world to invite risk and reputation damage upon ourselves through ill-judged decisions and conduct. Instead, he says, organizations and individuals can succeed in such an environment by tapping into what he calls the "Power of How."

Located in Los Angels, California, the LRN Corporation is the leading provider of legal, compliance and ethics education and management services. Seidman founded LRN, more than 12 years ago to help companies and their employees 'do the right thing.' With uncompromising commitment to this mission and vision, Seidman has successfully grown an organization that is having a significant impact on the ways employees and management behave in the workplace. An innovator and leader in ethics and compliance management and corporate governance solutions, LRN works with 230 organizations many of which are the world's largest companies, including 3M, Viacom, DuPont, Johnson & Johnson, Pfizer, Procter & Gamble, Raytheon, The Dow Chemical Company, Tyco, and United Technologies Corporation. LRN helps companies foster and fortify corporate cultures that encourage self-regulation based on shared values, rather than simply acquiescing to externally imposed rules.

+ BIO: Dov L. Seidman

Dov Seidman has built a career, and pioneered an industry, around the idea that the most principled businesses are the most profitable over the long term. Fourteen years ago, long before Enron, Dov founded LRN with a powerful vision that the world would be a better place if more people did the right thing. From that basic notion, he has grown a successful company that has helped to shape the ways millions of employees, managers and leaders behave and interact all over the globe.

Dov is recognized as a thought leader on a range of topics - from achieving significance, not just success, in our new 21st century world, to the importance of trust in personal and business dealings to succeeding with both principles and profits in mind. In the wake of the corporate scandals that rocked global business, Dov testified in 2004 before the U.S. Sentencing Commission, arguing that check-the-box, compliance-only approaches were insufficient. Only by focusing on the underlying corporate culture could scandals be avoided. His views helped shape the amendments to the Federal Sentencing Guidelines.

In 2007, his book, HOW: Why HOW We Do Anything Means Everything in Business (and in Life), was published by John Wiley & Sons, detailing years of thought about business cultures, philosophy and success.

Bentley University
Big Business: The Good Corporate Citizen Series