Evolution of Political Advertising

MON, MAY 3, 2004 (1:27:59)

Washington Post columnist David Broder and others discuss the role of political advertising in presidential campaigns and review some of the most effective and notorious ads in recent times.

+ BIO: David Broder

David Broder is a twice-weekly columnist for The Washington Post, writing on national politics. Before joining the paper, he was a political reporter at the Congressional Quarterly, The Washington Star and The New York Times. His books include Democracy Derailed: Initiative Campaigns and the Power of Money (2000); Behind the Front Page: A Candid Look at How the News is Made (1987); The Party's Over: The Failure of Politics in America (1972); and The Republican Establishment: The Present and Future of the G.O.P. with Stephen Hess (1967). Broder's awards include the White Burkett Miller Presidential Award in 1989, and the 1990 4th Estate Award and 1993 Distinguished Contributions to Journalism Award from the National Press Foundation. He received the Elijah Parrish Lovejoy Award from Colby College in 1990, and was elected to Sigma Delta Chi's Hall of Fame. He won the William Allen White Foundation's award for distinguished achievement in journalism in 1997, and received the National Society of Newspaper Columnists Lifetime Achievement Award in the same year. He won the Pulitzer Prize for distinguished commentary in 1973.

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