Content In A Post Digital World

SAT, NOV 4, 2017 (58:09)

Gone are the days of traditional versus digital media. It’s all just media now. And it’s becoming 100% digital. In fact, Forrester Research would say we’re now in a “post-digital” era of media and marketing where any digital distinction has dissolved. Digital is now integrated into everything and it’s fundamentally changed how we make and engage content.

This discussion will tackle how we think about media across platforms today, what drives impact, and how to reach audiences with content in the post-digital era of mashed-up media.

(Image: Pexels)

+ BIO: Lauren Prestileo

Lauren Prestileo is the Series Producer for the critically acclaimed and award-winning PBS history series American Experience. Her work puts her at the heart of the evolution in content development and distribution at a time of rapid change. Lauren oversees the flow of the series’ content from television to digital platforms, and leads the theatrical distribution for the series, most recently shepherding the theatrical release of the Academy Award-nominated documentary Last Days in Vietnam.

Lauren joined the American Experience staff in 2004 as a publicist for the series. She went on to serve as Project Manager and Series Manager, overseeing all aspects of the community engagement campaigns for the landmark series We Shall Remain, and for the 2011 Emmy Award-winning documentary Freedom Riders. In her work for the series, she has created high-profile partnerships with organizations such as the Smithsonian Museum of American History and the Gilder Lehrman Institute of American History. She recently served as an associate producer for the Emmy Award-winning American Experience film JFK. Prior to her tenure in public television, Lauren worked in public affairs in Washington, DC, specializing in public relations and grassroots organizing.

+ BIO: Mike Proulx

At Hill Holliday and Trilia, Mike drives digital innovation and integration across the agency and its client and new business portfolios. Mike leads the agency’s Innovation & Technology department made up of over 60 digital natives in editorial strategy, digital strategy, creative technology, experience design, and digital production. Mike’s fascination with the mashup of media + technology prompted him to write the best-selling book "Social TV."

+ BIO: Rob Sheard

Rob Sheard leads Zero Point Zero's collaborations with brands and foundations on award winning creative output across multiple platforms, touchpoints and experiences to engage audiences on their terms to build a sustained connection. Recent projects include the film Wasted! The Story of Food Waste supported by the Rockefeller Foundation and an Emmy nominated special episode of The Mind of a Chef in partnership with Sonos.

+ BIO: Keith Orlowsky

Keith leads cross-channel creative solutions for an array of clients across categories including retail, telecom and financial services. He helps brands tell stories that translate to improved perceptions, higher engagement and conversions. Keith has done that with a variety of clients including the development of a millennial-targeted content series with Vice, called the Business of Life, that helped talk to millennials about the world of financial education on their terms. It ultimately generated over 6MM views and built positive perceptions to a very skeptical audience.

Partner
Massachusetts Production Coalition
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