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TV's New Economics
March 8, 2006
David Poltrack exec vp, research, CBS
Jorge Schement co-director, Instit Info Policy, Penn State Univ

David Poltrack and Jorge Schement examine the changing economic base of American television, the role of audiences and audience-measurement, and the broader role of consumption and advertising in the evolution of American television.

Though younger technologies such as iPods and cell phones signify the emerging digital era in the popular imagination, the transformation of television from a broadcast medium offering limited channels to a digitally enhanced environment of (apparently) infinite choice may be far more significant in social and historical terms.

Find out more about the new economics of television by visiting MIT Communications Forum.

Business & Economics | Media & Technology
cbs | market research | Marketing | Media | television | TV & Radio | Web Media
WGBH
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