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Startup Garden: Growing a Business to Fit Your Life

February 6, 2002

Tom Ehrenfeld commentator, NPR Marketplace

Gus Rancatore founder, Toscanini's Ice Cream & Coffee

Tom Ehrenfeld explores starting a business that matches your dreams, hopes, and values with your skills and experience to bring lifelong fulfillment.

Business journalist Tom Ehrenfeld discusses his book, The Startup Garden: Growing a Business to Fit Your Life, on starting your own business, one that matches your dreams, hopes, and values with your skills and experience to bring lifelong fulfillment. Gus Rancatore, founder, owner, and operator of Toscanini's Ice Cream & Coffee in Cambridge, Massachusetts, joins the discussion.

Topics: Business & Economics | Culture & Identity

Tags: entrepreneurship | Gus Rancatore | Career | Economics | Industry | Personal Finance | Professional Development | How To & Hobbies

Presented By WGBH and Cambridge Forum:

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The Startup Garden: How Growing a Business Grows You

Author: Jim Collins, Tom Ehrenfeld

Publisher: McGraw-Hill Companies (2001)

Binding: Paperback, 288 pages

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