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Peak: How Great Companies Get Their Mojo from Maslow

May 8, 2009
Chip Conley founder and CEO, Joie de Vivre Hospitality

Chip Conley illustrates the model he has developed for relationship development based on Maslow’s Hierarchy of Needs Pyramid, as it related to addressing the higher needs of employees, audiences, and donors.

One of the differentiating characteristics of great leaders and companies is the quality and durability of the relationships they create. Common sense suggests (and empirical studies show) that organizations dedicated to creating deeper loyalty with their employees, audiences, and donors experience sustained success.

WGBH
Boston Foundation
Image of Peak: How Great Companies Get Their Mojo from Maslow (J-B US non-Franchise Leadership)
Author: Chip Conley
Publisher: Jossey-Bass (2007)
Binding: Hardcover, 288 pages
Image of The Rebel Rules: Daring to be Yourself in Business
Author: Chip Conley
Publisher: Fireside (2001)
Binding: Paperback, 287 pages