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Emerson College Emerson College

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Inventing and Marketing
September 26, 2002
Richard Levy co-inventor, Furby doll [homepage]

Richard Levy, co-inventor of the Furby doll, delivers the ninth annual Irma S. Mann Distinguished Lecturer at Emerson College. The Irma S. Mann Distinguished Lecture Series is endowed by Irma S. Mann '67 ('92 Hon.), member and chairman emeritus of the Emerson College Board of Trustees. Mann is founder and current chair of Irma S. Mann, Strategic Marketing Inc., a 15-year-old company that is one of the largest woman-owned businesses in New England.

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That Used to Be Us: How America Fell Behind in the World & How We Can Come Back
Thomas L. Friedman
00:27:01
According to New York Times columnist and author Thomas Friedman, the U.S. faces four major challenges that threaten to jeopardize the American dream for current and future generations and lessen the U.S.'s standing in the world.
In the Plex: How Google Thinks, Works, and Shapes Our Lives
Steven Levy
00:27:00
For two years Steven Levy, senior writer at Wired, was given an opportunity to observe Google's operations, development, culture, and advertising model from within the infrastructure, with full managerial cooperation. What did he find?
Kevin Kelly: What Technology Wants
Kevin Kelly
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In a brand-new view of technology, co-founder of Wired magazine Kevin Kelly suggests that it is not just a jumble of wires and metal. He argues that technology is actually a living, evolving organism that has its own unconscious needs and tendencies.
Net Delusion: Dark Side of Internet Freedom
Evgeny Morozov
01:02:00
Amid the euphoria about the power of the Internet and social media, Morozov sounds a note of caution. He reminds us that these tools can also entrench dictators, threaten dissidents, and make it harder—not easier—to promote democracy.
Eco Innovations: Small Sparks, Big Impact
Shakeel Avadhany
01:21:00
This Carnegie Council panel asks: How do sustainable innovations make it to market? Three very different inventors talk about their creative process, how their inventions have had a social impact, and what a more sustainable society might look like.
Exploring the Current Debate Over Patenting Life (Part 1)
Hassan Naqvi
01:15:00
Panel one of this symposium examines the intersection of patents, bioethics, and economics: Can or should we patent life?
Image of The Complete Idiot's Guide to Cashing in On Your Inventions
Author: Richard C. Levy
Publisher: Alpha (2001)
Binding: Paperback, 359 pages

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