Forum Network

Gary Hirshberg, Chairman, President and CEO of Stonyfield Farm, joins Professor Nancy F. Koehn of Harvard Business School to discuss how savvy corporations are embracing an environmentally friendly outlook. Adobe is striving to make its campus carbon neutral. Car manufacturers are flocking to catch up with Toyota's hybrid Prius. Even Wal-Mart has retrofitted its stores with high-efficiency lighting systems. Businesses of all sectors and sizes are leveraging quality products, creative marketing, and cost-saving efficiencies to simultaneously enrich shareholders and make the world a better place. What are the incentives for entrepreneurs and business owners to 'go green'?What are the challenges they face as they seek to provide value for shareholders while staying true to their mission and morals?