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George Lakoff: The Political Mind
June 5, 2008
George Lakoff writer, professor, cognitive science, UC Berkeley

George Lakoff discusses his new book, The Political Mind, and explores how the mind works, how society works, and how they work together.

Lakoff, author of Moral Politics: How Liberals and Conservatives Think, Whose Freedom?, Don't Think of An Elephant!, explores the connections between cognitive science and political action. Why do many Americans vote against their own interests? Humans, he argues, are not the rational creatures we've so long imagined ourselves to be. And savvy political campaigns, therefore, should not assume people will use objective reasoning when deciding how to vote.

Politics & Public Affairs | Science & Nature
Authors | Non-Fiction
WGBH
Ford Hall Forum
Image of The Political Mind: Why You Can't Understand 21st-Century American Politics with an 18th-Century Brain
Author: George Lakoff
Publisher: Viking Adult (2008)
Binding: Hardcover, 304 pages
Image of Moral Politics : How Liberals and Conservatives Think
Author: George Lakoff
Publisher: University Of Chicago Press (2002)
Binding: Paperback, 471 pages
Image of Whose Freedom?: The Battle over America's Most Important Idea
Author: George Lakoff
Publisher: Picador (2007)
Binding: Paperback, 288 pages
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